WoodCentral "Editors Chat Series" ANATOLE BURKIN Editor, Fine Woodworking June 15, 2004 [EDITED]

Ellis	Good evening everyone, and welcome to the latest in our series of special "Editor’s Guest Chats" with editors of major woodworking magazines. Tonight, our guest is Anatole Burkin, editor of Fine Woodworking magazine. Welcome, Anatole!
Anatole_Burkin	Hello Ellis.
Anatole_Burkin	Thanks for inviting me.
JohnP	our pleasure
Ellis	It is our pleasure to talk with the editor of Fine Woodworking.
Mike_G	been a big fan of FWW for years
Ellis	I go all the way back to the beginnings of FW myself.
JohnP	I, too, have every issue
Ellis	One of the nice things about our editor’s chats is that they give you folks an opportunity to interact in real time with editors, and to express your compliments, suggestions and gripes. Does anyone have a question for Anatole to start us off?
Ellis	(Or else, I'm gonna start asking all the good ones. :-)
Mike_G	i don't quite have every issue, but don't miss by much
Ellis	Anatole, you've been there since '96?
Anatole_Burkin	That's right. I left a good career in newspaper journalism for the glory of FWW.
Mike_G	what did you get from the questions you asked in the knots forum feedback Anatole?
Ellis	What year was it when we went to Taiwan together? '97?
Anatole_Burkin	I think that's right Ellis.
Ellis	That was a great trip. How do you like being the Executive Editor?
Anatole_Burkin	Mike -- There was a lot of good feeback in Knots. In fact, we are using the ideas in our next several article meetings to see what we can make of them.
Mike_G	great
Anatole_Burkin	It's a good job. Never enough time in the day to do everything I want, but I have met some very interesting folks in my time at FWW.
Ellis	That's something I was meaning to ask: How do you decide what articles to run in the magazine?
Anatole_Burkin	Each issue contains a matrix composed of various article types : strategies, projects, tools, etc. When we decide on a specific article to fill the matrix, we use different filters that include skill level, style of furniture, what tools are being used. For example, we wouldn’t want every article in one issue to be built using only hand tools. Or power tools, for that matter
Ellis	Our guest tonight, for you newcomers, is Anatole Burkin, Editor of FW magazIne.
Ellis	How do you target skill level, Anatole?
Mac	I'll ask the hard one, Has there been a conscious shift to the novice to intermediate content in the last year or two. Things just don't seem as advanced as they once were?
Anatole_Burkin	Well, we have something for all level of woodworkers, from the basics in Rules of Thumb to unusual and challenging techniques in Master Class. But the biggest chunk of the magazine is aimed at the intermediate level woodworker.
Mike_G	Anatole-- What about the "Design" articles a lot of people were clamouring about?...do you see that as something we can look forward to?
Anatole_Burkin	We may have cut out the occasional esoteric article, like making wooden eyeglasses. And we're not about to do a lot of Art Deco furniture, simply because our surveys, tell us most folks are not interested in that.
Mike_G	I don't much care for "art deco" either
Ellis	Design is a tough nut to crack. Do you and your team have a strategy for handling that realm, Anatole?
Anatole_Burkin	I agree -- we need more design articles. I have been beating the bushes trying to get people to write these, but it's a tough subject to articulate. We are always looking.
Mac	Yes not too many wooden eyeglasses for me!
Mike_G	I was looking at that issue a few days ago, too
Ellis	Design is all about empowering the reader. I'd love to see someone do it well.
Anatole_Burkin	We definitely don't have as much weird stuff as we once did. Some of it was fun. But those articles tanked in the ratings.
Ellis	So many articles, so few pages. :-)
Anatole_Burkin	Never enough pages to do what we would like.
JohnV	Evening all
Ellis	Do you find that certain topics have to be covered again and again on some kind of recurring basis?
crackerjack	What do you mean by "design articles"?
Mac	Really it would need to be about the process of design that we can apply to any piece of work we undertake
Mike_G	I think, also, that a page or two more on the feature articles would be nice, too
Anatole_Burkin	Yes they do. There are two good reasons for that. One, new readers. All magazines have a churn of readership. You have to bring new folks aboard. Then there are the folks who don't do woodworking regularly -- recreational woodworkers. Most of them appreciate a refresher course now and then.
Ellis	What's your current circulation?
Mike_G	even in the "old days", FWW had articles for the beginner, so to speak
Rob_in_Kansas	Well I'll throw a comment out, as a scout leader I have to remember that the basics need to be covered at least once a year because we constantly have new kids. But we still need to cover advanced topics not only for interest, but also insperation. I would say that applies to FWW as well
Ellis	Well put, Rob
Mac	How often do you cycle through the basics?
Anatole_Burkin	Design articles describe the both the intellectual and emotional qualities of a piece. Why decisions were made. What influenced them. How the pieces feels to the hand, the eye.
Anatole_Burkin	We're at just over 300,000, a record for FWW.
Ellis	Good for you.
Mike_G	that's pretty good circulation
crackerjack	WOW
Mike_G	especially for a "niche" magazine
Anatole_Burkin	Ellis -- when you were at AW, you gave us a good bit of competition.
crackerjack	that's alot of readers
Mac	How's that compare to the other WW mags?
JohnV	does that number include "newsstand " sales?
Anatole_Burkin	Yes, we are a niche. We enjoy some growth, but we are not seeking to make huge leaps and grab every wood butcher out there and make the magazine appeal to everyone.
Ellis	FW was never in the race for the lower end woodworkers. You can't be all things....
Anatole_Burkin	That number includes news stand. The biggest mag is Wood; I believe they are over 500,000.
Ellis	Right. I haven't kept up with all the numbers, but Wood is still out front.
Ellis	I’ve noticed that you publish some articles by outside authors, Anatole. Can you tell us the procedure for getting published in Fine Woodworking?
Mike_G	Wood is targeted at the beginner, though, isn't it?
Anatole_Burkin	No, you can't be for all. There is a thread on our website populated by some very talented woodworkers, many pro, and they lament the lack of info for them. But I must say, Paul Roman, the founder, has told me repeatedly that the magazine was never intended for pros.
Ellis	I've always thought of it as being for people who aspire to do the best work.
Anatole_Burkin	To get published: Send us a query or proposal, mail or e-mail. A paragraph or so describing your idea, and some snapshots and or drawings. Visuals help a lot. If we like the idea, we’ll discuss it with you and go from there. We offer authors a lot of assistance. It is a collaborative process. And we will visit your shop and take the photos.
Mike_G	But, a lot of Pros read it, though
Ellis	Sure, even pros have holes in their theory.
Ellis	In other words, don't write the article first, eh Anatole?
Anatole_Burkin	That's right Ellis. We do try to find the best authors, folks with really good design sense. The gallery (Current Work) and back cover showcase a lot of talent.
BobS	I really miss Home Furniture. You really had somthing there...
JohnP	Bob, I agree
Mac	Amen Bob
Ellis	Lotta lamenting about that, Bob.
Mike_G	somehow i missed that one
David_B	Was just the word I was going to use: lament.
Ellis	That was an economic decision, wasn't it Anatole? To fold Home furniture.
Anatole_Burkin	Yes, a lot of pros read it. Most of the authors are pros. I do believe that there is material in each issue that some pros will benefit from. But there are other magazines devoted to the business of woodworking.
David_B	That's when my reading FWW became sporadic. After HF's demise.
Ellis	What kinds of articles are you particularly looking for, if any?
Anatole_Burkin	Home Furniture was one of my favorite magazines. I still refer to it. And still cull authors from the table of contents. But that magazine is proof that there may not be enough pros out there to sustain a glossy mag. Maybe one could do it with lower production values, I don't know.
Anatole_Burkin	Strategy and technique articles are by far the most important. If you have a new twist on milling lumber, joinery, etc., let us know about it. But we are also looking for project articles, design articles, finishing articles, ideas about shop set-up, articles about tools (new ways of using them), and of course the ever popular tips for Methods of Work. And of course, back covers.
Ellis	To what extent do you use your contributing editors for advice and consultation on articles?
Mike_G	i used to look forward to the "methods of work", but lately, they've been kind of lame
Anatole_Burkin	HF folded because there weren't enough buyers. We needed a minimum of 150,000 to support a mag like that. Maybe more today.
Mike_G	that's a pretty good chunk of readership
Anatole_Burkin	Contributing edtiors are a key part of the mag. They are pros and are the go-to guys when we need something done fast, done right.
gypsydaveinalabama	what is FWW circulation?
Anatole_Burkin	You know, some of the MOW tips aren't always the best. We are raising our pay for those in hopes of getting more and better tips.
Ellis	I have always enjoyed the art direction of FW, too, although I screamed when you dropped the trim size back in '96
Anatole_Burkin	FWW is just over 300,000.
Mike_G	i guess it's kind of hard Not to get "repeats" of the MOW's, though
Rob_in_Kansas	Maybe it is increased availability of websites like WC, but it seems like hand tools are making an upsurge inspired by the old world craftmanship image. Do you see that is true?
Anatole_Burkin	I still get people who come to trade shows and say, You know, I liked you guys back when you were black and white. And bigger. Times change. We have color TVs. They are thinner, too.
Mike_G	i used to have an old set of PM encyclopedias and remember seeing some of the MOW's in them from the early 60's
Ellis	Which brings us to another big question: how much new stuff is there to write about?
Anatole_Burkin	I think more folks are finding they like using hand tools. There are more high quality tools available today, and considering inflation, the prices are really good. So we are watching that closely. Seems most folks use machines for milling, then hand tools for the finer work, including finish surfacing in some cases. I sure prefer that. I can hear the radio!
Ellis	Hear hear
crackerjack	I hate dust
Ellis	The issue of keeping editorial fresh must be an ongoing challenge.
Anatole_Burkin	Woodworking isn't like biotech or rocket science. Not a lot has changed in 100 years. So we do have to find new angles on old subjects sometimes.
Anatole_Burkin	It's an incredible challenge. It helps to have a short memory. Oh yeah, that seems like a good idea ;)
Ellis	Our guest tonight is Anatole Burkin from Fine Woodworking magazine.
Mike_G	i guess it's a matter of finding a new crop of expert WW's like Krenov, Klaus, and Frid?
gypsydaveinalabama	I dunno---300,000 doesn't sound like much--hmm
Mike_G	for a niche magazine, that's a good readership
Ellis	That's a pretty goodly number of magazine, GD
Anatole_Burkin	I bet in 10 or 20 years, some of our regular contributors, who today are not household names (at least among woodworkers) will be quite famous. Anybody out there have any favorite up and comers?
gypsydaveinalabama	wellll--ok
Rob_in_Kansas	I'm sure you can year a lot of people yelling if you repeat something, but of those 300K what % has subscribed more than 10 years. It may not be a repeat to everybody.
Rob_in_Kansas	Ducking for cover!
Mac	Anatole, Ever think about adding a Subscriber WW profile column? Our local newspaper does this and I find it fasinating.
Mike_G	something "self-written" Mac ?
Anatole_Burkin	I can't get into too many details on the actual numbers of our sub list, but there is a churn. But if you read some of the forums, seems like everyone with a gripe is a charter subscriber!
Mike_G	kind of like a bio?
Anatole_Burkin	Tell me more about the content in the Sub profile.
Ellis	What else did you learn from your recent reader surveys, Anatole. What do readers want more of?
Mike_G	i can't claim that...i got most of mine from a bookstore that was going out of business
RobertTarr	Anatole, I like Mario R. If I find that he has contributed, I turn to his section first...don't know why.
David_B	Like the Dewar's Scotch profile ads: Last book read, favorite handtool, etc., heh.
Mike_G	yes, Mario R is good
Mac	It is just a who the person is and what their intrests are sports or whatever
Anatole_Burkin	Well, our latest survey, which we spent a ton of money on, told us that a vast majority of readers like us just the way we are, and found that in the last two years, we have made significant improvements. I know that might sound smug, but I just read the survey two days ago and that's what it said.
Anatole_Burkin	I'll bounce that idea (the ww Sub profile) around the office. Do you think some readers might complain that it was lacking in ww content that was useful?
David_B	I suppose that's tautological: your present readership prefering your magazine the way it is.
Ellis	Would they rather know how to do something than see plans and instructions to make "this thing"?
gypsydaveinalabama	why the survey, readership down?
Mike_G	not neccessarily Anatole?
Mac	I find it intresting what the other people like even if it isn't my cup of tea
Ellis	We tried something like that, Anatole. The trouble is that there are so many profiles. None are really typical of anything.
Anatole_Burkin	Surveys aren't everything. Chats like this, forums, reader mail, talking to folks at trade shows. And the bottom line: Woodworkers vote with the wallets. We're selling a high-priced magazine.
Mike_G	i've got get another subscription...lol...it's killing me every two months
RobertTarr	How far out do you have your annual shops edition done?
Anatole_Burkin	We survey every issue just to see where we are at. Then, every 2 years, we conduct another more in-depth survey (different company) and compare notes. That's what you have to do in order to fine tune the content and stay alive.
gypsydaveinalabama	running any specials tonite?
JohnP	Is it possible that readers have unrealistic expectations regarding what they want in a magazine.
JohnV	I'd be interested in seeing a series of articles on the "7" ways to make a dovetail joint" Start with traditional hand tools, the table saw, then router , then dedicated machine. There ought to be enough different joints/proceses to last for a few years at least. then thwere'll be new machines that can be updated in the next round.
Ellis	Not much can be left to chance when you have a finite number of pages.
Anatole_Burkin	Re the annual shops: we work 6 months or so in advance. Always looking for new ideas.
David_B	I get the impression that the magazine's direction is now more fueled by concensus than vision. Am I wrong?
Mike_G	i have the first Taunton Press book...Tage Frid teaches Woodworking and he went through all of the methods of cutting dovetails
David_B	And is the only way to survive?
Mike_G	including using the bandsaw
RobertTarr	timing almost begs the question...Is this year's done?
Anatole_Burkin	Some readers do have unrealistic expectations. We have to make a mag that appeals to a certain number of people.
RobertTarr	I have to say, I really enjoy your magazine, but covet the shops edition.
Ellis	What kind of vision are you thinking of, DavidB?
Mike_G	very few of the issues didn't appeal to me
Anatole_Burkin	If you run it by consensus, you fail. Every editor has to look at all the data, then use his head and heart to make a mag that feels right. That's what I do.
Mike_G	most of them have something i'll read over and over
gypsydaveinalabama	I like the "shops" too
Greg_Betit	In the early 80's it stopped appealing to me, I picked it up again a couple years ago, but lately it seems like early 80's Deja Vu.
Anatole_Burkin	This year's T&S is almost done. But we are still accepting photos of tools for the Current Work page.
Mike_G	Have you profiled any toolmakers lately Anatole?..
Anatole_Burkin	The T&S edition is by far the biggest seller. But among the long time readers and pros, it is not all that well liked. That should tell you something about the difficulty in making publishing decisions.
Mike_G	i guess i should say...handtool makers
Moses_Y._	I got in a little late here; won one softball game tonight but lost the first one ;) I would like to see highly skilled craftsman in small shops around the country featured in each issue, kind of a biography of sorts would be interesting; my favorite part of FWW now is the "Current Work" gallery.
Anatole_Burkin	We have not profiled any tool makers. But we are talking about just that subject for some future material. Who would you like to hear about?
Ellis	Maybe that would be a logical extension of the "reader profile
Chad_in_MN	i have to agree with moses...my fav is the current work.
David_B	Ellis, I suppose maybe I'm still thinking more about Home Furniture again rather than something with the broader appeal of FWW, so it's somewhat misdirected. And Anatole answered it well.
JohnP	Anatole, I have used the online crossreference on occassions to find past articles, but did not find it easy. Any chance of a CD much in the format of the old Index that was published years ago.
JohnV	clark & williams plane makers
Mike_G	Steve Knight
Mike_G	them, too...thnx John
JohnV	from Eureka Springs Ark.
gypsydaveinalabama	I would like to see articles on making your own shop power tools----Quality ones you could make at home
Anatole_Burkin	John: Yes, the online index is less than helpful sometimes. We hope to develop a CD index that can be renewed every year or two. Stay tuned.
JohnP	good
Ellis	Does Tim Schreiner have much of a hand in decision making these days, Anatole? Or John Lively?
Mike_G	FWW used to have articles on that subject gypsydave
Anatole_Burkin	We used to do articles on making your own tools, power and hand. There seems to be less interest in that subject today.
Mike_G	there was a table saw, jointer, and thickness sander if i remember correctly...and one on a "beer box" lathe, too
Mac	I like Moses's idea : The Small Shop Craftsman
Anatole_Burkin	Tim Schreiner is now publisher of Fine Homebuilding. We have a new publisher, David Gray. But publishers do not involve themselves heavily in the editorial. John Lively has much bigger fish to fry than micro manage FWW these days.
gypsydaveinalabama	so---no specials?
Ellis	Ah, I've met David Gray. He stopped by for a visit here once.
Anatole_Burkin	I'm sorry: what is the question about "specials" referring to. Ellis? You selling something?
Mike_G	oh yeah...lets not forget my fav...the beam saw
gypsydaveinalabama	talkin' FWW here
Ellis	That was Gypsy Dave
Mike_G	think he's fishing for a "sub" special
Ellis	:-)
Anatole_Burkin	I think that the prices of machinery today are so competitive, it's nearly impossible to build something yourself and come out ahead, financially or time-wise.
gypsydaveinalabama	I remember the "walking beam" one----was tryin' to find it awhile back
Mike_G	unless you're talking top-end stuff like unisaws, ect
Anatole_Burkin	Oh, a sub! Well, we have a real separation of church and state at FWW. I don't sell, and the ad (or circ) dept stays out of my business. Sorry.
LoftGuy	Amen, just bought a DC vs. buying a kit
Ellis	Hand tools and hand skills are a different story. There is some really amazing craftsmanship going on that we never hear about.
RobertTarr	What type of woodworking do you like?
Moses_Y._	Those of us who enjoy making or putzing around with hand tools are probably a pretty small segment of woodworkers.
Anatole_Burkin	I enjoy contemporary work, including metal. I use both metal and wood in some of my work.
Mike_G	more than you think Moses
Ellis	Hand tool skills are a kind of common denominator.
Rob_in_Kansas	Anatole, have there been any articles on Marquetry lately? There is a local lady that makes her living selling it that has given me a demo. I would love to see a artile detailing the design to finish process.
Anatole_Burkin	I think the hand tool crowd is growing. We are aware of it and try to balance the content to reflect that.
Ellis	I think everyone marvels at someone who knows how to do things efficiently and well with hand tools.
Mike_G	even a lowly carpenter such as myself uses hand tools quite a bit
Anatole_Burkin	It might be time to do something on marquetry.
Anatole_Burkin	Hand tools certainly gives one's work the mark of the maker, if done well.
Mike_G	i think people look to FWW for articles on some of the "lost arts" like Marquetry, ect
Ellis	I would like to see more articles about craftsmanship to aspire to.
Mike_G	chip carving
Anatole_Burkin	How do you mean Ellis: as in essays? Or just by example.
Ellis	More in the way of examples, with as much how-to as necessary.
Rob_in_Kansas	The thing that amazes me is all she uses is a fret saw. No need for a large outlay for tools to get going.
Mike_G	yep...just a fretsaw and a bird's mouth
Mike_G	and a press, too, i guess
Anatole_Burkin	There's something rewarding about working with just a handful of tools and turning out spectacular work.
Ellis	Examples of more top shelf work. Tips and techniques of the real masters.
Anatole_Burkin	Who are the "real" masters of today? We've pretty well tapped out Krenov and Maloof.
Mike_G	there was one issue where Klausz, Frid, and Kirby all did tenons and dovetails, I think
Anatole_Burkin	We just had an article on Dovetail Tricks by Chris Becksvoort. Some really smart ideas there.
Ellis	I'll have to get back to you on that, Anatole. Seems to me there are some pretty amazing craftspeople who keep a low profile. I
Russ_Allen	Marc Adams does amazing stuff- including marquetry. Check out his videos
Mike_G	the last issue...or the next one?
JohnP	You could attend the Cherry Creek Art Festival in Denver, and find five or six amazing craftspeople.
Moses_Y._	Perhaps readers could send in nominations for people they would like to see featured in Fine Woodworking. Have you done any articles with Waren May?
Anatole_Burkin	I don't have it in front of me ... e-mail me at aburkin@taunton.com and I'll let you know.
Rob_in_Kansas	John, I think that is where she was headed too. Watch for Sue Mersman. Neat stuff.
Anatole_Burkin	Warren May -- will look into that.
JohnP	ok rob
Ellis	I'd like to know how you decide on your tool testing articles. Is that a group decision?
Rob_in_Kansas	Moses/Ellis, I'll nominate Paul in NJ with his Bombe Chest last winter.
Moses_Y._	Warren May has a small shop in Berea, KY , makes a lot of really nice dulcimers if I remember right.
Anatole_Burkin	I do make the rounds of furniture shows, including the Furniture Society conference coming up next week. Lot of really talented folks don't have the time to write. But we'll use their work on a back cover if it is appropriate.
JohnP	I must run. Anatole, thanks for stopping by.
Mac	Do you guy's troll the WW forums for ideas
Anatole_Burkin	Re: tool reviews: We look at what the key features are, the ones that will most likely affect one’s safety and accuracy in woodworking. Then we figure out some way to measure those features. It’s a tough process. These articles take a lot of time. It’s a collaborative process between one or more editors and an author.
David_B	Sounds like everyone's for reviving Home Furniture with some added show coverage and craftsman profiles.
Ellis	That's what I meant, Anatole. The Philly Furniture Show is full of amazing work. Same with the Furniture Society, although those folks tend more to the furniture-as-art school than the woodworking-centered school.
Mike_G	i think that was people's biggest gripe, wasn't it Anatole?
Anatole_Burkin	Oh yes, we troll heavily. Don't dive in that often -- the forums are for you folks. Our forum is the magazine itself. But you have to listen to readers.
David_B	I'm going to second that, of course, and call it a night. Thanks for coming Anatole. Goodnite, all.
Anatole_Burkin	Yes, lot of folks at the FC are into "artiture." But more and more, they have a more open attitude about being more inclusive.
Ellis	How would you characterize your editorial direction at this point? Keep on doing what you're doing?
Anatole_Burkin	We are always tweaking the dials, so to speak. But mostly on the micro-djust dials these days.
Ellis	:-)
Ellis	Well, does anyone else have a question for Anatole before we wind it down?
Mike_G	Has anyone done an article tool review on a series of tools after...say...a year of heavy use and checked them for accuracy, ect.?
Mike_G	on how well this tool or that tool holds up
Ellis	Ala, Car & Driver
Mike_G	yes...along those lines
Ellis	Drive this for 100,000 miles and bring us the repair bills...
Anatole_Burkin	We would love to be able to do durability tests. But even Consumer Reports has a tough time with that, and they are three times bigger than we are. It's just not feasible for us right now -- if we were bigger with a bigger budget, I would love to do it.
Russ_Allen	When does the new issue ship?
Ellis	I'm not sure it would be fair, no matter how scientific you wanted to be about it, Anatole.
Mike_G	i have a Hitachi SCMS I've had for 15 years and it's held up well considering the use...and abuse it's received
Ellis	Anecdotal stuff like that means a lot, Mike
Moses_Y._	I could volunteer to test the tools; I'll e-mail an address to send them too ;)
Anatole_Burkin	That's right. You have to watch over the user to make sure he is using the tool properly, maintaining it well, etc., in order to be fair. Fairness is important for the reader as well as the manufacturer.
Anatole_Burkin	The latest issue has been printed and on its way to post offices. Should be out in a week or two, I think.
Ellis	And, ultimately, you're only testing one specimen. If it is the odd clunker, you can tar the whole brand with the wrong brush.
Mike_G	thnx Anatole...that answers my question :)
Mac	You are probably living an issue or two ahead of us readers
Mike_G	that's true, too Ellis...weren't thinking
Ellis	Actually, the editor is probably planning a full year ahead. What's your lead time for editorial lineup, Anatole?
Anatole_Burkin	I am living six issue ahead, all mixed up in my head at once! As a result, don't ask me what I just published!
Ellis	I know the feeling. Well, carry on. I think you are doing a fine job there. No pun intended.
Mike_G	i guess, though, you could send a few samples all around the country and then do the survey after a year...i'll volunteer for the southeast. :)
Anatole_Burkin	We actually schedule up to a year in advance, so we can get a sense of the editorial mix over an extended period. Also, to plan our travel.
gypsydaveinalabama	I have always liked FWW for the most part----miss my sub---gotta find me a special
Ellis	Right. You have a lot more editorial involvement in the authors' shops than a lot of magazines.
Mac	give it up gypsy dave!
Mike_G	you can getb 3 years for like 70 bucks?
Ellis	how about a WoodCentral special buy?
Anatole_Burkin	We make it a point to go looking for ideas outside of our own sphere. As we say in the mag, we are reader written.
Ellis	I'll deliver you a hundred subs, you give us a nice discount..... nevermind. That's not your end of the business.
gypsydaveinalabama	Mike_G----send me 70 bucks buddy---I'm there
Mike_G	lol...wish i could...i;m tapped out, too
Ellis	Besides, I think a lot of our regular visitors are already subscribers.
Anatole_Burkin	You know, lots of folks, including advertisers, as about special rates. We sell subs and ads for the same price to everyone. One of our core values. Treat everyone equally and fairly. Not typical in the cut-throat world of publishing. But it's one of the things that makes Taunton unique.
John_W	I was late so this may have been covered, any thought of offering a DVD type supplement or issue?
gypsydaveinalabama	Don't give up so easy Ellis!
Mike_G	you can't say that about our local lumber yard
Ellis	I'll vouch for the advertising rate. That Linda Abbett is tough.
Anatole_Burkin	DVD of short video tips coming out in the fall.
Rob_in_Kansas	Well I'm just one subscriber, but what I'd be most interested in for the future is 1) hand tool techniques, and 2) details like marquetry to create fan/shell inlays in period type furniture, and 3) inspiration on high end fine furniture. Thanks for stopping by..looking forward to the next year.
Ellis	We all are looking forward to the next season, Anatole. Thanks for joining us tonight. I hope you had fun. I know I did.
Anatole_Burkin	Thanks for your ideas, too.
gypsydaveinalabama	Carving techniques would be good
Anatole_Burkin	We could do a bit more on carving.
John_W	DVD tips as part of the regular subscription?
Mike_G	appreciate the time you took to be here Anatole! thanks a bunch
Ellis	Can people send their suggestions to you or your staff?
Anatole_Burkin	Thanks for inviting me. And you know where you can post your ideas: FineWoodworking.com, in the Knots forum. In regards to ideas, send them to William Duckworth, Associate editor. E-mail is: WDuckworth@taunton.com
gypsydaveinalabama	Thanks Anatole---gotta go talk to the circ. people----you should ,too---everyone should be in sales
Ellis	Ok, well. I guess it's time to call it a night. Thanks to you all for coming to the chat. We'll try to have Anatole back another time.
Mac	Thanks Anatole
crackerjack	good night and thanks Anatole and Ellis
Anatole_Burkin	No, a DVD with short videos. But we will continue to offer video tips on line for free, at the present anyway. Good Night all.
Mike_G	enjoyed the chat